So incase you live under a rock - or merely don’t live your entire existence on Twitter, Lady Gaga has released the music video for her new single ‘Applause’. The video, directed by fashion photography duo, Inez & Vinoodh, showcases Gaga in various guises, from a David Bowie -esque androgyny look, to embodying a Beatnik performance artist (which was my favourite portrayal in the video personally).
The concept of art is heavily influenced in the visual, and although the video is in typical Gaga wacky fashion, for me it lacks something. The video almost comes across as quite random for me. While ‘Applause’ is your catchy, run-of-the-mill EDM track, the video for me needed to be spectacular in order to boost the track to another stratosphere.
This may be a new ‘era’ for Gaga, but the music is still exactly the same. This isn't exactly surprising, revolutionary news, but I still feel a tad of disappointment. I guess Gaga has already met her peak musically and even visually.
Hopefully when Gaga performs ‘Applause’ live at the MTV VMA’s she’ll give us something else to work it, because, honey, this isn’t it.
See the video below. Thoughts?